Yes, this is my blog. Yes, it’s a mess – it hasn’t been #1 on my priority list.
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At the end of last year I had to opportunity to chat to Arye Kellman on 2OVRadio as part of a tech segment that’s hosted by Cerebra. It was a chilled weekend show and we played some music and chatted about social networks, mobile stuff and generally about where this is all going. It was […]
We were exposed to a lot of good social media campaigns in 2012, both locally and internationally.
I really liked this round up of the 10 best social media campaigns of 2012 (they are all international campaigns.) I especially enjoyed ‘Dumb ways to die’ – catchiest song ever! And the ‘Dollar Shave Club’ is genius, both the ad and the concept. Check out the full list here. (via econsultancy)
….in a digital world. I really liked this preso on Slideshare, it uses the dirty word ‘Engagement’ and focuses a lot on what people ‘really’ want when it comes to brands. A concept I think we often lose sight of, we think people want to interact a lot more with our brands when all they […]