Strange perhaps, but at a time like this my brain sings: ‘Free Nelson Mandela!’ – a song that I sang with huge gusto at age 9 when I was in the UK (where I was born)
At the end of last year I had to opportunity to chat to Arye Kellman on 2OVRadio as part of a tech segment that’s hosted by Cerebra. It was a chilled weekend show and we played some music and chatted about social networks, mobile stuff and generally about where this is all going. It was [...]
We were exposed to a lot of good social media campaigns in 2012, both locally and internationally.
I really liked this round up of the 10 best social media campaigns of 2012 (they are all international campaigns.) I especially enjoyed ‘Dumb ways to die’ – catchiest song ever! And the ‘Dollar Shave Club’ is genius, both the ad and the concept. Check out the full list here. (via econsultancy)
….in a digital world. I really liked this preso on Slideshare, it uses the dirty word ‘Engagement’ and focuses a lot on what people ‘really’ want when it comes to brands. A concept I think we often lose sight of, we think people want to interact a lot more with our brands when all they [...]
I wanted to create a space where we could all stop for a moment to learn, engage, debate, question and think. Yes I did a lot of talking and passionate preaching (I’m only human), but it was important for me to field questions as they happened and debate the issues.