@MelAttree is a Marketing & social media consultant who is fascinated by the bright shiny thing called the Internet.
I specialise in bridging the gap between consumers and brands, I’m constantly trying to find creative ways of using online tools to create dynamic brand touchpoints.
I develop social media and onlinePR strategies and have worked with brands like ABSA, Adidas, Big Blue, Black River FC, MasterCard, Nando’s, Ogilvy, retroviral, SAA & South African Breweries, and am the social media manager for 5FM.
Winner 2011, The Bookmarks: Best Social Media Marketer
Mel is on a mission to make ‘weird web stuff’ (that’s what most of her friends call it) like DigitalPR and social media easier to understand….she’s lucky enough to share this passion with some very cool people and enjoys the light bulb moments she shares with her clients, (probably the reason she gets up each morning.)
As part of her quest to encourage creative thinking and good strategic decisions she loves chatting to people about biz ideas and brand campaigns (ie. ‘poking holes in sh*t’) .
She is currently a faculty member of the Ogilvy Digital Marketing Academy and facilitates courses that have a social media marketing aspect. She has presented courses, talks and workshops for, amongst others, Nomadic Marketing, the Institute for the Advancement of Journalism the IABC and CPUT – covering the web 2.0 bits ‘n pieces that could make the lives of communications and marketing professionals easier.
Melissa was contracted by Brandsh to develop the first South African Social Media Press Release (SMPR) for the Standard Bank Pro20 cricket series. Her company, GetOn eMarketing is about using the Internet to connect brands and consumers in a creative, accessible way…it all starts with a conversation.
Melissa was born in the UK but, after two decades, most definitely considers South Africa home. Her brain is seldom quiet (the voices in her head tell her that there are voices in her head.) She is as easily distracted as a puppy, some say she has a wicked sense of humour, others say she is a good singer (these people are wrong.) Melissa is a fan of gadgets, music, list writing, anything to do with advertising and branding, good wine and Jack Russells.
Click here to view Melissa’s more detailed history and experience.
Articles and Interviews:
Profile by Mandy de Waal – Bizcommunity
Bizcommunity – Can you see the light? Is branding a religion? Part 1
Bizcommunity – Can you see the light? Is branding a religion? Part 2
The Digital Edge Podcast – Episode 7
Media Job Market – Online Jobs, an interview
Bizcommunity.com – SA’s first Social Media Press Release
Quirk eMarketing – Interview with Melissa on GottaQuirk
Bizcommunity.com – 6 Tips to improve your online communication
Design In Business Magazine, Issue 10 – Branding gets social (pdf)
Publicity Update – Microblogging
Connect with me