Melissa Attree

Kat from Quirk recently asked me a few questions about DigiPR as part of an article she was compiling. I rambled on quite a bit and thought perhaps my full interview was worth sharing here. It’s about DigiPR, social media and how the web has (or hasn’t) changed things….my 2 cents. *DigiPR, OnlinePR, WebPR, PR2.0 [...]

2010 is here and it’s hot! This is the year that I’m starting to consolidate things and am getting involved in some long-term, larger projects. Projects and clients that are really giving me the ability to flex my marketing, PR and social media ‘stuff’… This is a key point as my background for the past [...]

There aren’t many local companies who recognize the value of infiltrating certain pockets of people and communities online. A few years back when you invited ‘media’ to a function either you, or your PR company, looked up the relevant industry contacts from TV, radio and print and invited them.

I’m pretty passionate about making the lives of the media and PR professionals / agencies easier. In SA I think most of us (whether you’re in PR, marketing or sales) make it very difficult for the media (or other interested stakeholders) to have quick access to pre-approved, quality content. All the emails that fly backwards [...]

Big Blue’s annual Makhulu Polane t-shirt design competition is open for entries until 15 Sep 09. This year’s design theme is ‘Love-Africa’ – Big Blue is looking for designs that creatively celebrate Africa as a continent.

The winning designer receives R20 000 (nothing to scoff at) in cash and their t-shirt will be sold in all Big Blue and Kitsch+Kool stores nationwide for two months.

Ok I’ve been slack – I’ve been tweeting a lot – I have no excuses. Here’s a list of cool stuff I’ve found online recently. DustyTunes – Very simple and oddly satisfying, you upload the xml file of your iTunes library and then it displays your library as a cataloged list online. Here’s my personal [...]

I did a presentation today at the Social Media for Marketing conference run by Classic Events at The Wanderers Club (which is looking superb by the way – very cool venue.) I chatted about Social Media and focused on some tips that I’ve found to be effective when finding, engaging with and managing online communities [...]

The Nokia N97 is probably one of the most anticipated handsets of the year….I know I’ve been drooling over the online demos and pictures for sometime now. Paul Jacobson, Chris (iMod), Simon Dingle and Nafisa are partners in the ‘Search for N’ competition – clues will be given each day and each of the bloggers [...]

The idea is to support the offline adidas Originals 60 years of soles and stripes campaign by adding lifestyle commentary that celebrates history and builds an online community. As the main dynamic online point of contact we’ve started the ‘Soles and Stripes’ blog.

(This post is not as intriguing as the title may suggest.) Don’t get me wrong, I think it’s great that people are getting involved in social media marketing. BUT….make it part of your strategy, have a plan, make it your business to KNOW the channels, KNOW the key customers / opinion leaders. In my opinion [...]