Melissa Attree

I’m a big fan of using existing social networks in a smart way to boost your own reputation and meet your business objectives.

It doesn’t have to be complicated, the most effective social media interactions reach the right people in a natural, conversational manner. This approach applies to any size business and individuals alike.

I especially like it when individuals use a channel like twitter with natural ease and honesty…and it has a direct impact on their personal reputation and their business objectives.

In my opinion a lot of brands are feeling pressured to have a twitter account, it’s the ‘everyone’s doing it why aren’t we’ mentality. They stumble onto twitter without a plan; with no idea of who to follow, or why, no content plan, no objectives and no link to their overall business objectives. They then pump out a few self-promotional tweets, and wait…..and wait, while they listen to the crickets.

It’s back! My collection of cool links I’ve found this week. I tweet quite a few links each day to random and interesting things I find online – follow me on twitter here. last.fm – most of the online peeps know about this one – if you’re a music fanatic then you need to get [...]

I’m researching and writing weekly tech posts for 5FM as part of the KFC Global Express show. Below is the most recent blogpost and I feel it’s a good ‘Twitter for Dummies’ post for the masses of people who don’t know what Twitter is and how to start tweeting. Facebook is sooo last season. You’ve [...]

In web terms it’s been a relatively short period of time since twitter came onto the scene and the conversation is still in full swing as people discover how twitter works for them. I’ve been tweeting since March and as I said in a previous post I’ve discovered where twitter fits in for me. I [...]

A while back I wrote a post stating that I was ready to go back to twitter and give it another chance. I’ve given it a really good go and come to some conclusions about twitter and how it fits into ‘my’ social media mix. According to wikipedia, “Twitter is a free social networking and [...]

Vincent kicked off with a very interesting look at the creation of Amatomu (SA blog aggregator) and how the M&G have expanded their social media strategy. He also mentioned that they have 300 RSS subscribers and 10 000 e-mail subscribers! Proves my point that not enough people know about RSS and how to use it. [...]

So, Day 1 of the 2nd annual New Media Marketing conference concluded with a very interesting presentation from Colin Daniels of Avusa. He spoke about QR codes and their various applications, plus we were treated to the new Pet Shop Boys music video which was pretty cool as it features QR codes. (I’ve linked for [...]

The second annual New Media Marketing Conference is being held at Gallagher estate from 25-28 March. Quality gatherings like this don’t come around often, the speaker line-up is impressive so I suggest you secure yourself a place quickly. New Media affects everyone; responsible brand custodians and marketers need to be up to speed with the [...]

Ok, ok, after much thought I’m giving twitter another chance. I do see the merit in it for micro-blogging conferences, projects and sharing quick snippets of info that don’t warrant a full blogpost. If you have no idea what twitter is take a look at this quick video explanation by the folks at Common Craft [...]